5th Anniversary Spotlight

This week, we are proud to recognize Rob Swiss for five years with NIDEC MACHINE TOOL AMERICA and his contributions to our Sales team.

Over the past several years, Rob has worked closely with customers across the industry, helping them find the right solutions while strengthening long-term partnerships. We caught up with him to talk about his experience so far and what he has learned along the way.

1. Thinking back to your first year in sales here, what is the biggest shift in how you approach a new lead or customer today?

Early on, a big focus was ensuring that customers understood the name change from Mitsubishi to NIDEC. During that time, I not only enjoyed getting to know customers who were new to me, but existing NIDEC customers as well. It was great to hear firsthand how much they liked our products.

2. Is there a specific customer success story that stands out to you?

Circle Gear stands out, especially their move into CNC gear hobbing and then into CNC hobbing with automation. Another example is John Deere, where we introduced onboard machine chamfering.

3. How have your relationships with your long-term clients changed over the last five years?

The relationships have continued to grow stronger, largely because of the reliability of our machines. When customers know they can count on the equipment, that trust builds naturally over time.

4. When you are sitting down with a new customer, what is one thing about the NIDEC lineup that you are always most proud to talk about?

I usually talk about how quickly NIDEC can respond when it comes to selling and installing a stock machine. In some cases, we can have a customer up and running in as little as two weeks.

5. Five years in, what is the most important piece of advice you would give to someone joining our sales team today?

Use existing customers as a reference. It is one of the best ways to show how well our products perform and how reliable they are.

Five years is a meaningful milestone, and Rob’s steady approach and focus on building trust continue to make a difference for both our customers and our team.

Congratulations, Rob, on five years with NMTA! We appreciate the perspective, consistency, and relationships you have built along the way, and we look forward to what is ahead.